Marketing plays a major role in the success of your business, so it’s important to use the best strategies to showcase your brand in the most positive ways. In addition to the standard marketing methods that you likely already use, exploring some of the more creative strategies can help you take your company to a new level. These four innovative marketing methods might work wonders for you.
Take It to the Streets
Certain guerilla marketing strategies involve advertising your business in public areas near where you’re located. Getting permission to have a mural painted on a wall (even if temporarily) is a great way to showcase your business in an attractive light. Creating another type of unique public display or organizing a flash mob are other innovative guerilla marketing strategies. Simply having some of your employees hand out fliers that feature information about your company to passersby can be effective as well.
Use Electronic Billboards
Eye-catching electronic billboards can help get your business noticed for all the right reasons. Certain companies that specialize in creating LED video displays can custom-make large video screens that include stunning graphics and other technologically advanced cinematic features. You can reserve space for your billboards at certain outdoor locations around your city or display them inside indoor venues.
Offer Free Materials
Offering customers some free product samples or services can help you generate more business. If you sell products that you ship to customers, consider adding some free samples of additional items from your product line so that people will hopefully want to order more and pay for them in the future. Writing an e-book about your company’s products or services and letting your customers download it for free from your business website can also yield great results.
Demonstrate Environmental Responsibility
Showing your company’s commitment to environmental responsibility will be helpful in getting more customers to trust your brand. You can add information on your website and other marketing materials that details how your business is committed to recycling and reducing waste and greenhouse gases. If you feel that your company could use some improvements in its eco-friendliness, hiring a consultant to help you in this area will likely be an excellent investment.
You can rise to the top of your industry and put your business ahead of your competitors with the right marketing strategies. Many of these methods are easy to incorporate into your business model and can make a huge difference in your profit margin.